Offcampus housing solution for universities
Fourstay partners with universities to help them connect their students with housing.
Problem
Fourstay uses a website builder to create landing pages, implement search tools and provide housing information.
The current solution is overly complex to use while lacking scalability, customization and analytics. This limits opportunities for universities to improve engagement, strengthen trust, and support recruitment goals.
Objective
Design an offcampus housing solution that improves engagement, strengths trust, and supports university recruitment goals.
Timeline
3 months (2024)
My contribution
User research, UX redesign
Stakeholders
Fourstay, Universities
Challenge
Design an offcampus housing solution that not just replicates what’s already out there, but strategically positions it to stand out in the market.
Competitive analysis
Market research
I identified the main competitors in the market, focusing on both direct and indirect competition. This means looking at companies offering similar digital products and those that address the same customer needs in a different way. I gather data on these competitors—anything from product features and pricing strategies to user reviews and market positioning.
SWOT
Strengths, Weaknesses, Opportunities, Threats
After collecting all this information, I analyze it to identify strengths, weaknesses, opportunities, and threats (SWOT analysis). This helps in spotting gaps in the market and areas where our product can have a competitive advantage. I typically summarize my findings in a comprehensive but concise report, highlighting key insights and actionable recommendations for the product development team. This approach ensures that we’re not just replicating what’s already out there, but strategically positioning our product to stand out in the market.
Design research
Understanding student needs and recruitment goals
Technology
Understanding current trends and technological feasibility
I identified the main competitors in the market, focusing on both direct and indirect competition. This means looking at companies offering similar digital products and those that address the same customer needs in a different way. I gather data on these competitors—anything from product features and pricing strategies to user reviews and market positioning.
Edit your page
Outcome
A unique housing solution
99%
Increase in message volume
< 1 min
Lead scoring time
73.75 (C)
SUS score from 47.5 (F)
"Potentially meets our needs."
UoT
Administration